RESCHEDULED – February 15th, 2-3:30pm – Register here
Do you struggle to engage your community around climate change? Are you finding it hard to get people to switch to ‘greener’ behaviours or to want to get involved with your project? It can be disheartening to put so much effort into designing a community climate initiative only to find that nobody seems interest – what’s going on? The problem might be in the way you’re framing the issue.
Join us for an interactive 90-minute workshop designed to change the way you think about climate communication and behaviour change, led by Jessica Kleczka, a climate psychology and communication researcher with a particular interest in solutions-focused framing and storytelling.
Jessica writes, speaks and teaches about effective climate communication, how the climate crisis affects our mental health, and taking impactful action from a psychological lens. She works as Communications Strategist with HERO UK Climate Justice Circle and is a campaigner in the Stop Rosebank coalition. She also works as an independent behavioural science consultant, trains activists on effective communication and works with schools and universities, supporting students to find their place in the climate movement.
The workshop will help you to think about climate communications and behaviour change from a psychology lens – after all, if we don’t understand how people’s brains work, what chance do we have of convincing them to change their ways or to get excited about the projects we’re offering?